UK based WTG Webinars conducted a survey of attendees coming to a variety of web events. The company says they had over 10,000 registrations in 2010 and they received more than 1,000 responses. Their audiences are primarily from the UK and Europe, followed by North America, with representation from other geographies as well.
Read the complete article with survey results at http://www.wtgnews.com/2011/01/who-what-where-why-webinar-2/
There are a few items I found interesting:
1) 21% of the respondents said they find out about upcoming webinars on LinkedIn.
2) There is a fascinating disparity in the answers to two closely linked survey questions. One asked what drives people to register for a particular webinar. The overwhelming response is “Topic.” It has a 62% response rate, with “Speaker” coming in at 13%. But when asked “What do you use webinars for?” the respondents put “Opportunity to hear from leading industry speakers” in the lead at 39%, followed by “Educational resource” at 34%.
You can access it through this shortened link: http://bit.ly/WTGarticle