Lots of planning goes into a webinar. One of challenges is attracting attendees. One way to help with registration acquisition is to produce a short Webinar promotional trailer. This is a short 2 to 3 minute video presentation that basically communicates four specific messages and a "call-to-action" slide.
Just like any good meal that you prepare for others, you need the basic ingredients for viewers to consume the message and action in your webinar trailer.
- What is the webinar about?
- When is it?
- Who should attend?
- Why should I participate?
Your last slide is the "call-to-action" - the registration link or landing page. Keeps your webinar trailers fresh, concise, and ready to be placed into a variety of channels - web, email, mobile, social and print.