MarketingSherpa has a fantastic case study on a company’s methodology for promoting their webinars, encouraging attendance from registrants, and following up to enhance interest in future webinars. They cover using their methodology to accomplish both long and short term measurable objectives which takes planning, effort, and attention to detail. It’s more than just sending a quick email blast.
The report requires membership but a free trial is available.
http://www.marketingsherpa.com/article.php?ident=31672
